As a small business owner, you should always be looking for an edge over your competition. In short, you need to be coming up with different ways to woo your customers and prospects so that they always favour your goods or services. One way to set yourself apart is to pamper your prospects by taking them away for a weekend to a special retreat. What does this involve and why should you consider it?
Going a Step Further
Whether you provide goods or services, you are essentially trying to improve the life of your customers through your offerings. Perhaps your business is more of a consultancy, or you might offer business strategies or services that can definitely provide value.
Consider a Retreat
You may be able to go several steps further by offering your best customers additional services or strategies or introducing them to a new product line at a special VIP retreat. This would definitely set you apart from your competition, as you can be sure that they are not considering such an unusual way to present their wares.
When you introduce this type of activity (whether it be a small group or within a large gathering), you will be able to connect very well and give even more focused attention to your customers. They will undoubtedly be impressed by the personalised help and be inspired by the type of location you take them too.
Where Should You Do This?
You would usually choose a hotel that is set in great surroundings and is known for its quality of service. You could rent a function room at this facility over the weekend and the guests can then take advantage of the outstanding facilities. Often, you can consider an all-inclusive package with fine dining and guestrooms going on to your bill.
You might want to consider this type of weekend as a once a year activity and perhaps just for your best customers. Alternatively, you could consider offering specialised help for certain clients and consider it as a paid opportunity where they can pay you to receive the help that they need to progress their businesses, free of distractions and in a fabulous location.
Getting to Work
Remember, if you are to be successful in business, you have to think outside of the box and create your own reputation. Check out different accommodation options to see how you can set up a weekend away with important people.